Due to its competitive pricing compared to the increased costs of NVIDIA’s RTX 4000 series, the AMD Radeon 6750 GRE has gained significant popularity in the vast market of China.
While essentially a revamped version of the RX 6700 and 6700 XT, it remains a compelling choice for consumers seeking a reliable graphics card in the $300 price range as does the RX 6700 XT remains for Western buyers.
The 12 GB and 10 GB versions of the 6750 GRE provide such exceptional value that AMD and its partners have opted to postpone the release of the Radeon RX 7600 XT in China.
Gamers prefer the superior option offered by the RX 6750 GRE which isn’t much of a surprise given how the higher-end 12GB model (6700 XT) is shown to be faster than that of NVIDIA’s 3060 Ti and ultimately crushing the GeForce RTX 4060.
Because of their immense popularity and ample availability, numerous retailers in China began offering slight discounts on the AMD Radeon RX 6750 GRE. Although the official MSRPs were set at 2219 RMB ($269) for the 10 GB model and 2379 RMB ($289) for the 12 GB model, these cards were being sold for as low as 2149 RMB and 2249 RMB respectively.
AMD isn’t particularly impressed by these Chinese pricing shenanigans.
Reports indicate that AMD is implementing stringent measures against retailers selling GPUs below their MSRPs. Retailers caught selling the cards below MSRP for the first three instances will face a penalty of 500 RMB per card sold below MSRP.
Upon the fourth violation, AMD will escalate the penalty to 1000 RMB and cease allocation of Radeon RX 6750 GRE GPUs to the retailer altogether.
This marks a significant departure from AMD’s previous practices and underscores its commitment to enforcing official MSRPs. The substantial penalties are expected to compel compliance from the majority, if not all, of the retailers.
The rationale behind AMD’s heightened enforcement of MSRPs, particularly for the 6750 GRE series, remains uncertain. However, I would suggest that it could be related to the company’s decision to sell these “outdated” models at a low profit margin.
Although they are last-generation products, AMD persists in offering a range of RDNA 2 graphics cards, including the Radeon RX 6700-series, the 6800-series, and even the 6900-series, all of which are available at historically low prices across all regions.
In particular, the 6700 XT, or the 6750 GRE 12GB as it’s referred to in China, boasts an MSRP of $289, a significant departure from the initial $479 price set by AMD just a couple of years ago. Although the card’s price has risen in the West, having been offered for $300 during last year’s Black Friday sale, a brand-new 6700 XT currently costs $330 USD on Newegg.
The most plausible explanation for AMD’s genuine concern and enforcement of violations against Chinese retailers selling any 6750 GRE below their respective MSRP values is likely due to the possibility of those products being sold at a loss otherwise.
Even with a stricter pricing policy in place, the AMD Radeon RX 6750 GRE remains the top choice for value-conscious consumers in the Chinese market, facing minimal competition. This is mainly because NVIDIA wouldn’t consider recycling a 3060 Ti and selling it at such a low profit margin.
